Islamabad Eatery Sees Spike in Google Searches, Ratings, and Sales Following Controversial Incident
Crusteez Donuts, an eatery in Islamabad, experienced a sharp rise in Google search trends and online ratings after a viral video involving the current Chief Justice of Pakistan, Qazi Faez Isa. The video, which quickly spread across social media, showed a Crusteez employee refusing to serve the Chief Justice and making derogatory remarks, sparking significant public interest. Data analytics expert Asher Bajwa confirmed a notable spike in Google searches for the establishment following the incident.
The viral attention also led to a surge in the eatery's Google reviews, with many users leaving five-star ratings, boosting its online visibility. In addition, Crusteez Donuts saw an increase in sales as the public's curiosity turned into business, capitalizing on the incident's exposure.
Despite the controversy and ongoing debate about the cashier's actions, Crusteez Donuts benefited from the heightened attention, which translated into increased popularity and business growth for the establishment. The incident showcases how viral moments can have unexpected positive impacts on local businesses.