ISLAMABAD: Understanding of the market, continuous investment and innovation is what has helped Pakistan Mobile Company Limited – known for its brand name Mobilink – sustain the top position among the country's cellular mobile operators (CMOs), according to Farid Ahmad, company's Vice President of Marketing.
"Understand, invest and innovate," Ahmad said, summing up how Mobilink has succeeded in leading the market.
"You have to be customer focused, that is, serve the customers," he said during a recent interview with The Express Tribune.
A subsidiary of VimpelCom Telecom, the world's sixth largest telecommunications service provider based in Amsterdam, the Netherlands, Mobilink has already invested close to $4 billion in upgrading its voice and data services. It has announced another investment of $1 billion for network enhancement.
Because of its continuous investment, the company has achieved over 8% growth in cell sites last year alone, spreading its cellular network to more than 9,000 sites, the largest in the industry.
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